4 Essential Digital Marketing KPIs to Track For Your Next Campaign
What is a KPI?
The term KPI refers to a metric that you use as a baseline to measure performance. They may be referred to in a digital or non-digital context and are typically numbers that may refer to any area of business, including financial structures, productivity, or consumer behavior.
The right KPIs for digital marketing will inform your future strategy, so it’s best to start out determining what the best KPIs are for measuring digital performance from the get-go. You will need to establish which area of your business or target goal you need to prioritize to choose the indicators that will be most effective..
First, you’ll want to take a few measures to choose the right KPIs, then look deep at your goals, and figure out how to fill that gap.
Keep it clear
Make sure that you choose objectives that are crystal clear–this is about metrics, data, and you’ll have to use objective not subjective numbers that you have now in order to set goals and forecast your future numbers.
Keep it simple
Anyone in your organization should be able to see and understand exactly what you’re doing with the metric. This isn’t complicated math – it’s basic business and analytics, so it should be easy to communicate what you’re doing with the rest of the team.
Keep it action-oriented
There are plenty of metrics floating around that you could focus on if you wanted – but the ones that matter the most are typically linked to a specific action, rather than just a value.
Timing counts
Stick to a strict reporting and review schedule while establishing long-term, sustainable targets that align with your specific marketing goals.
The benefits of using KPIs for digital marketing
KPIs are integral to digital marketing success as these particular metrics offer measurable values applied to key promotional objectives.
For instance, you may set digital marketing KPIs based on return on investments (ROI), conversion rates, and customer lifetime value, among others.
By using KPIs to track your digital marketing campaigns, you’ll give your data direction, meaning you’ll gain a clearer understanding of which metrics will best benefit your initiatives and omit any that are surplus to requirement.
By : Vayxi